March Madness!

If you live in the Richmond area, you’re sure to know of all of the basketball excitement with March Madness!!

This tournament has gone incredibly well for the River City.

Not only do we have one team in the Sweet 16, we have two! Both the University of Richmond and Virginia Commonwealth University are giving their best shots to advance to the Elite 8 and continue their journey to become National Champions, and the city is pulling for them!

If you’ve been watching the tournament on TV, you’ve probably seen one of our newest advertising campaigns. We call it “Advice.” It’s a humorous and informative ad where the coach gives advice to his players, and not necessarily about the game: “We may not know much about basketball, but we can net you some money saving energy tips.”

The print advertisement continues to build on the momentum of March Madness with the following energy saving text…

One of the ways to play defense against energy costs is by turning off electronics and other appliances when you’re not using them. But just turning things off isn’t always a slam-dunk. If there’s a little red light on, or the appliance stays warm, that means it’s probably still using energy. And that costs money. But plugging electronics and other appliances into power strips allows you to turn everything off by flipping a single switch - so everybody wins.

To learn even more ways to conserve energy, please visit dom.com (keyword: energy saving tips).

So when you’re watching the University of Richmond and VCU shoot some hoops this week, make sure you take some time to cut energy use and keep conservation top of mind.

Go Spiders and Rams!